Agenda setting theory

Вступление:The "agenda-setting" theory is the theory that the media have a significant impact on the public directly by selecting the topics they cover. The best definition of the theory of the agenda is the words of the American researcher Bernard Cohen: "The press is mostly unable to tell people what to think, but it with great success tells them what to think about." The theory of the agenda is that news is not just a representation of reality, but a socially constructed, edited reality.  

Выводы:Thanks to the development of technologies, the ways in which people receive news have changed significantly. Newspapers, broadcast television and terrestrial radio are examples of "vertical media", which have recently been rejected. Currently, the most popular form of media are "horizontal media". Their main difference is the fact that horizontal media are more specialized, and people are ready to pay for them. Horizontal media include cable television, satellite radio, the Internet and others. And it is here that the theory of the agenda is getting more and more developed.